GARRETT ALBURYSenior Product Designer
Garrett Albury is a designer, editor, and organizer based in New York City.
Currently building financial wellbeing experiences as a Principal Product Designer at Capital One.
He is the co-editor of coolstuff.nyc, a weekly design-forward newsletter.
Garrett also co-founded Where are the Black Designers, a design activism non-profit.
EMAIL INSTAGRAM
Open to Work!
Digital Rebrand & Site Redesign
coolstuff.nyc
In its three years, coolstuff.nyc grew from 14 subscribers to 14,000. I took on the project of building a new digital brand identity and designing a scalable, mobile-friendly CMS website built to last.
DIGITAL REBRAND
ABOVE: Updated logo + header GIF
The previous branding for coolstuff.nyc was outdated, but somehow retained a certain staying power. There was a strength to being bold and colorful, and with the updated branding package I took a measured approach to the fun.
Logo Type: Original Sans – Commercial Type
SITE REDESIGN
ABOVE:
Updated Homepage
Desktop web
BELOW:
Guides, Cool Friends, Best of NYC
Mobile web
Our publication outgrew our simple website, and needed to expand into a thoughtfully designed template connected to a CMS manager.
Top of mind was injecting the brand identity into the digital experience while still retaining a high level of scannability. These principles placed a strong emphasis on hierarchy throughout the desktop and mobile versions of the website.