Automatic Savings
Capital One
Saving money can be hard. What if your bank helped you to super charge your savings?
PROBLEM
Nearly 40% of Americans cannot afford an unplanned $400 expense.
HYPOTHESIS
By creating a robust, flexible set of tools to save automatically, more people will be able to save for unexpected life events.
THE RESULTS
Customers can pick and choose any combination of the savings rules to create a flexible tool just for them.
I developed 5 ways to save automatically. Each rule has different advantages mapped to a specific savings mindset.
01. Recurring Transfers
Scheduled money transferred to savings regularly.
02. Paycheck Percentage
Move part of each pay check directly to savings.
03. Autopilot
Completely automated daily transfers.
04 Roundups
Save a small amount with each debit card purchase.
05 Leftovers
Save any money leftover at the end of each month.
Along the way, customers can track their progress on the homepage of the Capital One app using the Automatic Savings widget. As users progress in their savings journey, Savings Goals enable them to apply their Automatic Savings rules towards a specific action item or monetary target.
PROTOTYPE