Blev Investments is a small real estate investment project based in Philadelphia.
The Blev brand is inspired by Henry Blevins – a central figure in Cormack McCarthy’s All the Pretty Horses.
Taking it’s form from a spurred boot, and drawing upon a minimal direciton, this logo exploration uses a custom typeface to mimic the effect. This wordmark allows the brand to stand on its own with a unique mark that lends itself to wide applications while still nodding to a western inspiration.
The Blev Investments brand project involved full scope branding: Logomark, wordmark, brand colors, and type pairings.